I spent £4 on my first ever paid advert and it generated 241 clicks, 9 likes and 24 people offering to review The Sheriff. I'm trying to reach 50 reviews by Christmas.
Normally my Facebook posts gain little to no interaction, so clearly a tiny bit of investment allows for greater visibility and a welcome boost in engagement.
My first advert was so positive that I paid for two more £4 adverts: one to encourage people to sign up for my newsletter (17 clicks, 14 likes, 3 new sign-ups) and one to promote my interview on Margaret Egrot's blog (24 clicks, 15 likes).
Based on these results, Facebook adverts have mixed success but I will continue to experiment.
What else have I been doing?
- I read and loved The Court of Broken Knives by Anna Smith Spark. This is the first book in a new fantasy trilogy, with detailed world-building and an original, almost poetic, narrative voice.
- I also read and reviewed Cast Off by Margaret Egrot, an ingenious collection of stories inspired by the women in Shakespeare's plays.
- I continued to edit Breadcrumbs 2. It will contain 18 stories, of which 17 are pretty much good to go. However, I still need to write one final novella, which will share its name with the real title of the collection.
- Finally, I was interviewed by author Margaret Egrot on her blog, Writing and Breathing. I talk about The Curse of Besti Bori and give advice for aspiring writers.
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